At the crossroads to the future – 岐路に立っていて

Today I had some really good meetings with the presidents of some sōmen noodle companies. We talked about what they are doing to reach other markets around the world, how to get people not used to eating cold noodles to try them and keep buying them, and we talked about how Japan has to tackle the next ten years as the average age of farmers here will increase from 66 years old now to even higher in the future. 

Japan is standing at a crossroads and I am excited to be here to help choose a direction.

今日は素麺会社の社長とても興味深い話ができました。海外市場への販路や、今まで冷たい麺に慣れてない外国人に試してもらうのにどうするのか、また現在66歳平均年齢の農家の今後についてなど、色んな面白いお話しをしました。

日本は今岐路に立っています。これからの方向一緒に考えて歩むのは楽しみになっています。

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